The difference between MARKETING and ADVERTISING

One thing I see over and over in people seeking mentorship: “Can you help me with marketing?” The answer is YES!

The biggest obstacle that I have seen that people have in marketing is not knowing what marketing really is. They engage in all forms of ADVERTISING, and are finding it to be ineffective in filling their homes. Here’s why:

Advertising is all about getting your information out there in front of people. Period.

Marketing is so much more. Marketing is connection based, it relies on people remembering you. In order for that to happen, you get to be memorable to them. You get to help them to feel like on some level, you saw them, they mattered to you, and you want to support them. You get to engage them in conversation, and create some aspect of relationship, however shallow in that moment.

Having the boldness to step out on that level isn’t always comfortable, and that’s ok. Anything new is uncomfortable for a while. One of my favorite things to do with our coaching clients is ride along marketing, we go together, and they get to practice with me. By the end of the day, they are more comfortable, we have made some great new connections, and we have FUN!

A side benefit of growing your marketing skills is growing your abilities to connect in any relationship. A good coach doesn’t just hand you business tools. They support you with tools for a better life. Better people = Better business = Better world.

If that level of coaching or mentoring would support you in establishing or growing your business, reach out, I would love to help.

Marketing, but funner! A great day connecting with Sandra Jean Crocker who is ready to open Terrell Hills Care Home, Congratulations Sandy!